{"id":12204,"date":"2025-08-06T16:45:28","date_gmt":"2025-08-06T08:45:28","guid":{"rendered":"https:\/\/www.ipdodo.com\/news\/?p=12204"},"modified":"2025-08-06T16:45:30","modified_gmt":"2025-08-06T08:45:30","slug":"tiktok-gmv-max%e8%af%a5%e6%80%8e%e4%b9%88%e7%94%a8%ef%bc%9f%e8%bf%99%e5%87%a0%e6%8b%9b%e6%95%99%e4%bd%a0%e6%8f%90%e9%ab%98%e5%b9%bf%e5%91%8a%e6%9b%9d%e5%85%89%e5%92%8c%e8%bd%ac%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.ipdodo.com\/news\/12204\/","title":{"rendered":"TikTok GMV Max\u8be5\u600e\u4e48\u7528\uff1f\u8fd9\u51e0\u62db\u6559\u4f60\u63d0\u9ad8\u5e7f\u544a\u66dd\u5149\u548c\u8f6c\u5316"},"content":{"rendered":"\n<p>\u5728TikTok\u5168\u9762\u8f6c\u5411\u81ea\u52a8\u5316\u5e7f\u544a\u7684\u6d6a\u6f6e\u4e2d\uff0cGMV Max\u5df2\u6210\u4e3a\u5546\u5bb6\u63d0\u5347\u9500\u91cf\u7684\u6838\u5fc3\u5f15\u64ce\u3002\u8fd9\u4e00\u667a\u80fd\u6295\u653e\u7cfb\u7edf\u901a\u8fc7\u6574\u5408\u4ed8\u8d39\u6d41\u91cf\u4e0e\u81ea\u7136\u6d41\u91cf\uff0c\u5728\u8bbe\u5b9aROI\u76ee\u6807\u7684\u57fa\u7840\u4e0a\u6700\u5927\u5316\u5546\u54c1\u6210\u4ea4\u603b\u989d\uff08GMV\uff09\u3002\u81ea2025\u5e746\u6708\u8d77\uff0cTikTok\u5df2\u9010\u6b65\u4e0b\u7ebf\u624b\u52a8\u5e7f\u544a\u4ea7\u54c1\uff08\u5982VSA\/PSA\uff09\uff0cGMV Max\u6b63\u5f0f\u6210\u4e3a\u5e7f\u544a\u6295\u653e\u7684\u4e3b\u6d41\u89e3\u51b3\u65b9\u6848\u3002\u672c\u6587\u5c06\u624b\u628a\u624b\u5e26\u60a8\u638c\u63e1\u4ece\u521b\u5efa\u5230\u4f18\u5316\u7684\u5168\u6d41\u7a0b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"376\" src=\"https:\/\/www.ipdodo.com\/news\/wp-content\/uploads\/2025\/08\/image-6-1024x376.png\" alt=\"\" class=\"wp-image-12205\" srcset=\"https:\/\/www.ipdodo.com\/news\/wp-content\/uploads\/2025\/08\/image-6-1024x376.png 1024w, https:\/\/www.ipdodo.com\/news\/wp-content\/uploads\/2025\/08\/image-6-300x110.png 300w, https:\/\/www.ipdodo.com\/news\/wp-content\/uploads\/2025\/08\/image-6-768x282.png 768w, https:\/\/www.ipdodo.com\/news\/wp-content\/uploads\/2025\/08\/image-6.png 1131w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u3001\u5982\u4f55\u521b\u5efaGMV Max\u5e7f\u544a\u6d3b\u52a8     <\/h2>\n\n\n\n<p>\u5728\u521b\u5efa\u5e7f\u544a\u524d\uff0c\u5fc5\u987b\u5b8c\u6210\u4e09\u5927\u7ed1\u5b9a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c06TikTok Shop\u4e0e\u5546\u52a1\u4e2d\u5fc3\u8d26\u53f7\uff08Business Center\uff09\u5173\u8054<\/li>\n\n\n\n<li>\u786e\u4fdd\u5e7f\u544a\u4e3b\u8d26\u53f7\u83b7\u5f97\u5e97\u94fa\u7ba1\u7406\u5458\u6216\u5e7f\u544a\u7ecf\u7406\u6743\u9650<\/li>\n\n\n\n<li>\u5173\u8054\u5b98\u65b9TikTok\u8d26\u53f7\u53ca\u7d20\u6750\u6388\u6743\u8d26\u53f7<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p><strong>\u521b\u5efa\u5e7f\u544a\u65b9\u5f0f\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u540e\u53f0\u5165\u53e3<\/strong>\uff1a\u767b\u5f55TikTok\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\uff08TTAM\uff09\u2192 \u70b9\u51fb\u9876\u90e8\u201cGMV Max\u201d\u9009\u9879 \u2192 \u9009\u62e9\u76ee\u6807\u5e97\u94fa \u2192 \u70b9\u51fb\u201c\u521b\u5efaGMV\u5e7f\u544a\u201d<\/li>\n\n\n\n<li><strong>\u5546\u5bb6\u4e2d\u5fc3\u5165\u53e3<\/strong>\uff1a\u767b\u5f55TikTok\u5546\u5bb6\u4e2d\u5fc3 \u2192 \u5de6\u4fa7\u83dc\u5355\u70b9\u51fb\u201c\u5e97\u94fa\u5e7f\u544a\u201d \u2192 \u70b9\u51fb\u201c\u521b\u5efaGMV Max\u5e7f\u544a\u201d<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001\u5982\u4f55\u8bbe\u7f6e\u4f18\u5316GMV Max\u5e7f\u544a\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u505a\u597d<strong>\u9009\u54c1<\/strong><\/h3>\n\n\n\n<p>\u4f18\u5148\u9009\u62e9\u5386\u53f2\u6570\u636e\u597d\u7684\u5934\u90e8\/\u8170\u90e8\u5546\u54c1\uff0c\u5b83\u4eec\u80fd\u5e2e\u7cfb\u7edf\u5feb\u901f\u5b9a\u4f4d\u76ee\u6807\u4eba\u7fa4\uff0c\u7f29\u77ed\u51b7\u542f\u52a8\u65f6\u95f4<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u54c1\u9700\u8c28\u614e\uff1a\u9664\u975e\u65e5\u5747\u8ba2\u5355\u8d8530\u5355\u4e14\u7d20\u6750\u4e30\u5bcc\uff08\u89c6\u9891\u6570\u5145\u8db3\uff09\uff0c\u5426\u5219\u4e0d\u5efa\u8bae\u4f5c\u4e3a\u4e3b\u529b<\/li>\n\n\n\n<li>\u8870\u9000\u54c1\u4e0e\u6f5c\u529b\u54c1\uff08P0\u7ea7\uff09\u662f\u9ed1\u9a6c\uff1a\u5b9e\u6d4b\u663e\u793a\u6f5c\u529b\u54c1GMV\u53ef\u589e\u957f421%\uff0c\u8870\u9000\u54c1\u4e5f\u80fd\u5b9e\u73b048%\u7684GMV\u56de\u5347<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>\u9884\u7b97\u8bbe\u7f6e<\/strong><\/h3>\n\n\n\n<p>\uff081\uff09<strong>\u53c2\u8003\u7cfb\u7edf\u63a8\u8350\u503c<\/strong><\/p>\n\n\n\n<p>\u7cfb\u7edf\u63a8\u8350\u503c\u662f\u57fa\u4e8e\u5546\u54c1\u5386\u53f2\u6295\u653e\u6570\u636e\u6216\u7c7b\u76ee\u5e73\u5747\u5e7f\u544a\u652f\u51fa\u8fdb\u884c\u8ba1\u7b97\u7684\u4e00\u4e2a\u5173\u952e\u6307\u6807\u3002\u8be5\u503c\u7684\u4f5c\u7528\u5728\u4e8e\u5e2e\u52a9\u5546\u5bb6\u6839\u636e\u8fc7\u53bb\u7684\u6295\u653e\u8868\u73b0\u6216\u540c\u7c7b\u76ee\u4ea7\u54c1\u7684\u6574\u4f53\u5e7f\u544a\u652f\u51fa\u6c34\u5e73\u6765\u8bbe\u5b9a\u5408\u7406\u7684\u9884\u7b97\u548c\u6295\u653e\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\uff082\uff09<strong>\u907f\u514d\u6781\u7aef\u9884\u7b97\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9884\u7b97\u8fc7\u4f4e\uff08&lt;50\u7f8e\u5143\/\u65e5\uff09\u4f1a\u9650\u5236\u653e\u91cf\uff0c\u5bfc\u81f4\u5e7f\u544a\u5feb\u901f\u649e\u7ebf<\/li>\n\n\n\n<li>\u9884\u7b97\u8fc7\u9ad8\u9700\u8b66\u60d5\u7a81\u7136\u8d77\u91cf\u5bfc\u81f4\u7684\u6210\u672c\u5931\u63a7<\/li>\n<\/ul>\n\n\n\n<p>\uff083\uff09<strong>\u65b0\u6237\u5efa\u8bae\uff1a<\/strong><\/p>\n\n\n\n<p>\u521d\u59cb\u65e5\u9884\u7b97\u8bbe30-50\u7f8e\u5143\uff0c\u6570\u636e\u7a33\u5b9a\u540e\u53ef\u63d0\u81f3100-200\u7f8e\u5143<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u4f18\u5316<strong>\u7d20\u6750<\/strong><\/h3>\n\n\n\n<p>\u6240\u6709\u89c6\u9891\u9700\u6302\u8f7d\u5546\u54c1\u951a\u70b9\uff08\u5c0f\u9ec4\u8f66\uff09\u5e76\u5b8c\u6210\u5e7f\u544a\u6388\u6743\uff0c\u5426\u5219\u7cfb\u7edf\u65e0\u6cd5\u8bc6\u522b\u5e26\u8d27\u610f\u56fe\u3002\u5e7f\u544a\u7d20\u6750\u7684\u6765\u6e90\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u8fd9\u4e9b\u901a\u9053\u83b7\u5f97\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e97\u94fa\u7ed1\u5b9a\u7684\u5b98\u65b9TikTok\u8d26\u53f7<\/li>\n\n\n\n<li>\u5546\u52a1\u4e2d\u5fc3\u6388\u6743\u7684TikTok\u8d26\u53f7<\/li>\n\n\n\n<li>\u5df2\u6388\u6743\u7684Spark Ads\u5e16\u5b50<\/li>\n\n\n\n<li>ACA\u8054\u76df\u521b\u610f\u7d20\u6750<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u3001TikTok GMV Max\u4f18\u5316\u6295\u653e\u7b56\u7565<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u91c7\u7eb3\u7cfb\u7edf\u63a8\u8350\u7684ROI<\/strong><\/h3>\n\n\n\n<p>GMV Max\u7684ROI\u8ba1\u7b97\u5305\u542b\u81ea\u7136\u6d41\u91cf\u4ea7\u751f\u7684GMV\uff0c\u4e0e\u4f20\u7edfVSA\/PSA\u4ec5\u7edf\u8ba1\u5e7f\u544aGMV\u4e0d\u540c\u3002\u6bd4\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VSA\u6a21\u5f0f\uff1a\u82b1100\u5143\u5e7f\u544a\u8d39\u5e26\u6765200\u5143\u5e7f\u544aGMV+150\u5143\u81ea\u7136GMV\uff0c\u603bROI 3.5<\/li>\n\n\n\n<li>GMV Max\u6a21\u5f0f\uff1a\u82b1100\u5143\u5e26\u6765350\u5143\u603bGMV\uff0cROI\u76f4\u63a5\u663e\u793a3.5<\/li>\n<\/ul>\n\n\n\n<p>\u5efa\u8bae\u76f4\u63a5\u91c7\u7eb3\u7cfb\u7edf\u63a8\u8350ROI\uff0c\u8be5\u503c\u57fa\u4e8e\u5546\u54c1\u5386\u53f2\u7efc\u5408\u8868\u73b0\u8ba1\u7b97\uff0c\u786c\u8bbe\u8fc7\u9ad8\u503c\u4f1a\u9650\u5236\u6d88\u8017<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u4f7f\u7528<strong>Creative Boost<\/strong><\/strong><\/h3>\n\n\n\n<p>\u5f53\u4f18\u8d28\u7d20\u6750\u8dd1\u91cf\u4e4f\u529b\u65f6\uff0c\u53ef\u901a\u8fc7\u6b64\u529f\u80fd\u4eba\u5de5\u52a9\u63a8\uff0c\u5728TTAM\u540e\u53f0\u2192GMV Max\u9875\u9762\u2192\u201c\u521b\u610f\u7d20\u6750\u201d\u2192\u70b9\u51fb\u8bbe\u7f6e\u6309\u94ae\uff0c\u9009\u62e9\u60f3\u8981\u52a0\u70ed\u7684\u7d20\u6750\uff0c\u6bcf\u6b21\u90095-10\u6761\u89c6\u9891\u52a0\u70ed\u3002Creative Boost\u4e00\u822c\u9002\u7528\u4e8e\u4ee5\u4e0b\u573a\u666f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u7d20\u6750\u51b7\u542f\u52a8\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u5386\u53f2\u4f18\u8d28\u7d20\u6750\u7a81\u7136\u6389\u91cf<\/li>\n\n\n\n<li>\u54c1\u724c\u51b2\u66dd\u5149\u4e14\u53ef\u63a5\u53d7ROI\u77ed\u671f\u4e0b\u964d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. <strong>\u6fc0\u8fdb\u73a9\u6cd5<\/strong><\/strong>\uff1a<strong>Max Delivery<\/strong><\/h3>\n\n\n\n<p>Max Delivery\u7684\u6838\u5fc3\u903b\u8f91\u662f\u5c06\u82b1\u5149\u9884\u7b97\u4f18\u5148\u4e8eROI\u4f18\u5316\uff0c\u9002\u5408\u5927\u4fc3\u51b2\u699c\u6216\u65b0\u54c1\u51b7\u542f\u52a8\uff0c\u4f60\u53ef\u4ee5\u6253\u5f00TTAM\u2192GMV Max\u9875\u9762\u2192\u9009\u62e9\u5546\u54c1\u2192\u4f18\u5316\u6a21\u5f0f\u5207\u6362\u4e3a\u201c\u6700\u5927\u6295\u653e\u91cf\u201d\uff0c\u5c31\u80fd\u5b8c\u6210Max Delivery\u73a9\u6cd5\u3002<\/p>\n\n\n\n<p>\u53ea\u4e0d\u8fc7\u8fd9\u79cd\u73a9\u6cd5\u957f\u671f\u4f7f\u7528\u53ef\u80fd\u62c9\u9ad8\u6574\u4f53\u6210\u672c\uff0c\u5efa\u8bae\u4f5c\u4e3a\u77ed\u671f\u6218\u672f\uff08\u5982\u5927\u4fc3\u524d3\u5929\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u56db\u3001\u5927\u4fc3\u4e0e\u65e5\u5e38\u7684\u5dee\u5f02\u5316\u6253\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>\u5927\u4fc3\u7206\u5355\u4e09\u6b65\u6cd5<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f00\u542fPromotion Days<\/strong>\uff1a\u521b\u5efa\u5e7f\u544a\u65f6\u52fe\u9009\u8be5\u6a21\u5f0f\uff0c\u7cfb\u7edf\u81ea\u52a8\u5728\u5927\u4fc3\u65e5\uff08\u5982Double 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class=\"wp-block-list\">\n<li>\u9884\u7b97\uff1a100-200\u7f8e\u5143\/\u65e5<\/li>\n\n\n\n<li>\u76ee\u6807\uff1a3-5\u5929\u5185\u8fbe\u621020\u5355\u4ee5\u4e0a\uff0c\u8981\u6c42CTR\u22655%\u3001CVR\u22652%<\/li>\n\n\n\n<li>\u4ec5\u4fdd\u7559\u8fbe\u6807\u7d20\u6750\u8fdb\u5165B\u94fe<\/li>\n<\/ul>\n\n\n\n<p><strong>B\u94fe\uff08\u53d8\u73b0\u94fe\uff09<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76f4\u63a5\u4f7f\u7528A\u94fe\u9a8c\u8bc1\u7684\u7206\u6b3e\u7d20\u6750<\/li>\n\n\n\n<li>ROAS\u8bbe\u4e3aA\u94fe\u76841.2\u500d\u4ee5\u4e0a<\/li>\n\n\n\n<li>\u9884\u7b97\u63d0\u5347\u81f3A\u94fe\u76842-3\u500d<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u6ce8\uff1a\u907f\u514d\u5728A\u94feROI&lt;1.2\u65f6\u542f\u52a8B\u94fe\uff0c\u4e14\u4e24\u6761\u94fe\u52ff\u63a8\u540c\u8d28\u5316\u5546\u54c1\u4ee5\u9632\u9650\u6d41<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e94\u3001TikTok GMV 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