{"id":8714,"date":"2024-11-07T15:49:49","date_gmt":"2024-11-07T07:49:49","guid":{"rendered":"https:\/\/www.ipdodo.com\/news\/?p=8714"},"modified":"2024-11-07T15:49:50","modified_gmt":"2024-11-07T07:49:50","slug":"%e6%b5%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e9%aa%8c%e8%af%81%e5%b7%a5%e5%85%b7%e5%a4%a7%e7%9b%98%e7%82%b9%ef%bc%9a%e6%8f%90%e9%ab%98%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e6%95%88%e6%9e%9c","status":"publish","type":"post","link":"https:\/\/www.ipdodo.com\/news\/8714\/","title":{"rendered":"\u6d77\u5916\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u5927\u76d8\u70b9\uff1a\u63d0\u9ad8\u5e7f\u544a\u6295\u653e\u6548\u679c"},"content":{"rendered":"\n

\u968f\u7740\u5e7f\u544a\u6295\u653e\u5e73\u53f0\u7684\u591a\u6837\u5316\u548c\u5e7f\u544a\u5185\u5bb9\u7684\u590d\u6742\u5316\uff0c\u5e7f\u544a\u6548\u679c\u7684\u771f\u5b9e\u6027\u548c\u6709\u6548\u6027\u8d8a\u6765\u8d8a\u53d7\u5230\u5173\u6ce8\u3002\u5e7f\u544a\u4e3b\u548c\u5e7f\u544a\u4ee3\u7406\u5546\u90fd\u5e0c\u671b\u786e\u4fdd\u5e7f\u544a\u7684\u6295\u653e\u80fd\u591f\u8fbe\u5230\u9884\u671f\u6548\u679c\uff0c\u540c\u65f6\u907f\u514d\u865a\u5047\u70b9\u51fb\u3001\u5e7f\u544a\u6b3a\u8bc8\u548c\u65e0\u6548\u66dd\u5149\u7b49\u95ee\u9898\u3002\u8fd9\u65f6\uff0c\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u4fbf\u6210\u4e3a\u4e86\u786e\u4fdd\u5e7f\u544a\u6548\u679c\u771f\u5b9e\u3001\u51c6\u786e\u7684\u5173\u952e\u3002<\/p>\n\n\n\n

\u672c\u6587\u5c06\u5168\u9762\u89e3\u8bfb\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u7684\u6982\u5ff5\u3001\u529f\u80fd\u3001\u5e38\u89c1\u7c7b\u578b\u53ca\u5176\u5728\u5e7f\u544a\u6295\u653e\u4e2d\u7684\u5e94\u7528\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u548c\u8425\u9500\u4eba\u5458\u7406\u89e3\u5982\u4f55\u5229\u7528\u8fd9\u4e9b\u5de5\u5177\u4f18\u5316\u5e7f\u544a\u6295\u653e\u7b56\u7565\uff0c\u63d0\u9ad8\u5e7f\u544a\u6295\u653e\u7684\u7cbe\u51c6\u5ea6\u548c\u6548\u76ca\u3002<\/p>\n\n\n\n

\u4e00\u3001\u6d77\u5916\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u7684\u4e3b\u8981\u529f\u80fd<\/h2>\n\n\n\n

1. \u5e7f\u544a\u6b3a\u8bc8\u76d1\u6d4b\u4e0e\u9632\u62a4<\/strong><\/h3>\n\n\n\n

\u5e7f\u544a\u6b3a\u8bc8\u662f\u6307\u901a\u8fc7\u865a\u5047\u7684\u65b9\u5f0f\u8ba9\u5e7f\u544a\u5c55\u793a\u3001\u70b9\u51fb\u3001\u8f6c\u5316\u7b49\u6307\u6807\u5931\u771f\uff0c\u5e38\u89c1\u7684\u6b3a\u8bc8\u884c\u4e3a\u5305\u62ec\u70b9\u51fb\u4f5c\u5f0a\u3001\u5237\u91cf\u3001\u5047\u6d41\u91cf\u3001\u5e7f\u544a\u91cd\u5b9a\u5411\u7b49\u3002\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u53ef\u4ee5\u5b9e\u65f6\u76d1\u6d4b\u5e7f\u544a\u6d41\u91cf\uff0c\u8bc6\u522b\u662f\u5426\u5b58\u5728\u6765\u81ea\u865a\u5047\u7528\u6237\u3001\u673a\u5668\u4eba\u6216\u6076\u610f\u6d41\u91cf\u7684\u70b9\u51fb\uff0c\u4ece\u800c\u9632\u6b62\u5e7f\u544a\u9884\u7b97\u7684\u6d6a\u8d39\u3002<\/p>\n\n\n\n

2. \u5e7f\u544a\u66dd\u5149\u9a8c\u8bc1<\/strong><\/h3>\n\n\n\n

\u66dd\u5149\u9a8c\u8bc1\u6307\u7684\u662f\u786e\u4fdd\u5e7f\u544a\u5728\u5408\u9002\u7684\u73af\u5883\u548c\u5e73\u53f0\u4e0a\u5c55\u793a\uff0c\u5e76\u4e14\u80fd\u591f\u6709\u6548\u5230\u8fbe\u76ee\u6807\u53d7\u4f17\u3002\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u4f1a\u68c0\u6d4b\u5e7f\u544a\u662f\u5426\u88ab\u653e\u7f6e\u5728\u771f\u5b9e\u4e14\u76f8\u5173\u7684\u7f51\u9875\u6216\u5e94\u7528\u4e2d\uff0c\u662f\u5426\u8fbe\u5230\u4e86\u9884\u671f\u7684\u66dd\u5149\u91cf\uff0c\u662f\u5426\u7b26\u5408\u5e7f\u544a\u6295\u653e\u7684\u5730\u7406\u4f4d\u7f6e\u548c\u65f6\u95f4\u8981\u6c42\u3002<\/p>\n\n\n\n

3. \u7528\u6237\u884c\u4e3a\u5206\u6790<\/strong><\/h3>\n\n\n\n

\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u8fd8\u80fd\u591f\u901a\u8fc7\u5206\u6790\u7528\u6237\u7684\u884c\u4e3a\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u8bc4\u4f30\u5e7f\u544a\u7684\u771f\u5b9e\u6548\u679c\u3002\u8fd9\u4e9b\u5de5\u5177\u901a\u5e38\u4f1a\u76d1\u6d4b\u7528\u6237\u662f\u5426\u4e0e\u5e7f\u544a\u5185\u5bb9\u8fdb\u884c\u4e86\u4e92\u52a8\uff08\u5982\u70b9\u51fb\u3001\u89c2\u770b\u65f6\u95f4\u3001\u8f6c\u5316\u7387\u7b49\uff09\uff0c\u5e76\u6839\u636e\u8fd9\u4e9b\u6570\u636e\u6765\u5224\u65ad\u5e7f\u544a\u6295\u653e\u7684\u6548\u679c\u3002<\/p>\n\n\n\n

4. \u54c1\u724c\u5b89\u5168\u4fdd\u969c<\/strong><\/h3>\n\n\n\n

\u54c1\u724c\u5b89\u5168\u662f\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u7684\u4e00\u4e2a\u91cd\u8981\u529f\u80fd\uff0c\u5c24\u5176\u662f\u5728\u7a0b\u5e8f\u5316\u5e7f\u544a\u6295\u653e\u7684\u73af\u5883\u4e0b\u3002\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u80fd\u591f\u68c0\u6d4b\u5e7f\u544a\u662f\u5426\u51fa\u73b0\u5728\u4e0d\u5408\u9002\u7684\u5185\u5bb9\u73af\u5883\u4e2d\uff0c\u4fdd\u969c\u5e7f\u544a\u4e0e\u54c1\u724c\u5f62\u8c61\u7684\u5b89\u5168\u3002<\/p>\n\n\n\n

5. \u8de8\u5e73\u53f0\u8ddf\u8e2a<\/strong><\/h3>\n\n\n\n

\u968f\u7740\u5e7f\u544a\u6295\u653e\u5e73\u53f0\u7684\u591a\u6837\u5316\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u540c\u65f6\u5728\u591a\u4e2a\u5e73\u53f0\u8fdb\u884c\u5e7f\u544a\u6295\u653e\u3002\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u53ef\u4ee5\u5b9e\u73b0\u8de8\u5e73\u53f0\u8ddf\u8e2a\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u67e5\u770b\u5e7f\u544a\u5728\u4e0d\u540c\u5e73\u53f0\u3001\u4e0d\u540c\u8bbe\u5907\u4e0a\u7684\u8868\u73b0\u60c5\u51b5\uff0c\u786e\u4fdd\u5e7f\u544a\u6548\u679c\u7684\u4e00\u81f4\u6027\u548c\u53ef\u9760\u6027\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u4e8c\u3001\u5e38\u89c1\u7684\u6d77\u5916\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177<\/h2>\n\n\n\n

\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u79cd\u7c7b\u7e41\u591a\uff0c\u4e0d\u540c\u7684\u5de5\u5177\u5728\u529f\u80fd\u3001\u4f7f\u7528\u573a\u666f\u3001\u5206\u6790\u65b9\u6cd5\u7b49\u65b9\u9762\u6709\u6240\u533a\u522b\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\uff0c\u5b83\u4eec\u5728\u5e7f\u544a\u6295\u653e\u4e2d\u626e\u6f14\u7740\u4e0d\u540c\u7684\u89d2\u8272\u3002<\/p>\n\n\n\n

1.\u00a0Moat by Oracle<\/strong><\/h3>\n\n\n\n

Moat\u662f\u7531Oracle\u516c\u53f8\u63a8\u51fa\u7684\u4e00\u6b3e\u5e7f\u544a\u6548\u679c\u6d4b\u91cf\u548c\u9a8c\u8bc1\u5de5\u5177\uff0c\u5b83\u63d0\u4f9b\u5e7f\u544a\u66dd\u5149\u7684\u51c6\u786e\u6027\u3001\u5e7f\u544a\u4e92\u52a8\u6027\u3001\u54c1\u724c\u5b89\u5168\u7b49\u65b9\u9762\u7684\u6570\u636e\u76d1\u6d4b\u3002Moat\u901a\u8fc7\u5148\u8fdb\u7684\u7b97\u6cd5\u548c\u673a\u5668\u5b66\u4e60\u6280\u672f\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5b9e\u65f6\u68c0\u6d4b\u5e7f\u544a\u6548\u679c\uff0c\u51cf\u5c11\u65e0\u6548\u66dd\u5149\u548c\u6b3a\u8bc8\u884c\u4e3a\u3002<\/p>\n\n\n\n

2.\u00a0Integral Ad Science\uff08IAS\uff09<\/strong><\/h3>\n\n\n\n

Integral Ad Science\uff08IAS\uff09\u662f\u5168\u7403\u9886\u5148\u7684\u6570\u5b57\u5e7f\u544a\u9a8c\u8bc1\u516c\u53f8\u4e4b\u4e00\uff0c\u5b83\u7684\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u4e3b\u8981\u4fa7\u91cd\u4e8e\u5e7f\u544a\u66dd\u5149\u7684\u771f\u5b9e\u5ea6\u3001\u5e7f\u544a\u6295\u653e\u7684\u73af\u5883\u5b89\u5168\u3001\u5e7f\u544a\u6b3a\u8bc8\u76d1\u6d4b\u7b49\u65b9\u9762\u3002IAS\u7684\u6280\u672f\u80fd\u591f\u5b9e\u65f6\u5206\u6790\u5e7f\u544a\u5c55\u793a\u548c\u7528\u6237\u4e92\u52a8\u6570\u636e\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4f18\u5316\u5e7f\u544a\u6295\u653e\u7b56\u7565\uff0c\u63d0\u5347\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\n\n\n

3.\u00a0Comscore<\/strong><\/h3>\n\n\n\n

Comscore\u662f\u4e00\u5bb6\u5168\u7403\u77e5\u540d\u7684\u6570\u5b57\u5e7f\u544a\u6d4b\u91cf\u548c\u6570\u636e\u5206\u6790\u516c\u53f8\uff0c\u63d0\u4f9b\u5e7f\u544a\u6295\u653e\u7684\u7cbe\u51c6\u6d4b\u91cf\u3001\u6548\u679c\u8bc4\u4f30\u548c\u7528\u6237\u884c\u4e3a\u5206\u6790\u3002Comscore\u7684\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\u80fd\u591f\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4e86\u89e3\u5e7f\u544a\u5728\u4e0d\u540c\u5e73\u53f0\u548c\u8bbe\u5907\u4e0a\u7684\u8868\u73b0\uff0c\u786e\u4fdd\u5e7f\u544a\u6548\u679c\u7684\u6700\u5927\u5316\u3002<\/p>\n\n\n\n

4.\u00a0Adometry<\/strong><\/h3>\n\n\n\n

Adometry\u662f\u8c37\u6b4c\u63a8\u51fa\u7684\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\uff0c\u4e3b\u8981\u7528\u4e8e\u8de8\u6e20\u9053\u5e7f\u544a\u6295\u653e\u6548\u679c\u7684\u5206\u6790\u3002Adometry\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u8861\u91cf\u5e7f\u544a\u6548\u679c\uff0c\u5206\u6790\u5e7f\u544a\u5c55\u793a\u4e0e\u7528\u6237\u8f6c\u5316\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ece\u800c\u4f18\u5316\u5e7f\u544a\u6295\u653e\u7b56\u7565\u3002<\/p>\n\n\n\n

5.\u00a0Tremor Video<\/strong><\/h3>\n\n\n\n

Tremor Video\u662f\u4e00\u6b3e\u4e13\u6ce8\u4e8e\u89c6\u9891\u5e7f\u544a\u9a8c\u8bc1\u548c\u6548\u679c\u5206\u6790\u7684\u5de5\u5177\uff0c\u5b83\u901a\u8fc7\u5bf9\u5e7f\u544a\u89c6\u9891\u7684\u5b9e\u65f6\u76d1\u63a7\u548c\u5206\u6790\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u63d0\u9ad8\u89c6\u9891\u5e7f\u544a\u7684\u6295\u653e\u6548\u679c\u3002Tremor Video\u80fd\u591f\u68c0\u6d4b\u5e7f\u544a\u64ad\u653e\u7684\u8bbe\u5907\u3001\u89c2\u4f17\u7684\u4e92\u52a8\u884c\u4e3a\u3001\u5e7f\u544a\u662f\u5426\u88ab\u6b63\u786e\u64ad\u653e\u7b49\u91cd\u8981\u4fe1\u606f\u3002<\/p>\n\n\n\n

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